Master Of The Elements

Healthy Juices

2024

Client

Client

Logo

Cans Design

Packaging Design

About Master Of The Elements

This elemental selection of juices is the ultimate embodiment of balance and harmony. The juices include the elemental essence of the Water Tribe’s Blueberry Splash Juice, the grounded strength of the Earth Kingdom’s Earthy Kiwi Juice, the fiery power of the Fire Nation’s Flame Raspberry Juice, and the airy freedom of the Air Nomads’ Breezy Pineapple Juice.

About the logo

The logo needed to be fun and dynamic to represent the identity of the brand. That look was achieved by using a dynamic font to start and then modifying it to have details like an arrow and a playful movement for the word “elements.”

PANTONE 2975 C

CMYK

RGB

37 2 5 0

153 214 234

#99D6EA

PANTONE 13-0116 TPX

CMYK

RGB

31 4 36 0

180 211 178

#B4D3B2

PANTONE 7576 C

CMYK

RGB

12 55 78 1

219 134 78

#DB864E

PANTONE 7403 C

CMYK

RGB

7 13 57 0

238 212 136

#EED484

PANTONE 7590 C

CMYK

RGB

17 28 36 0

212 181 158

#D4B59E

PANTONE 7692 C

#005587

PANTONE 7743 C

#44693D

PANTONE 1815 C

#7C2529

PANTONE 7511 C

#B77729

PANTONE 462 C

#5C462B

Colors and Typography

The chosen colors represent each element: blue represents water, green earth, red fire, and yellow air. These colors are very different; for that reason, it was decided to use less saturated tones so that all colors could work as wished.

The chosen fonts are fun and dynamic. Museo Sans is legible yet has a friendly look. Chaloops is very playful and perfectly represents the movement and dynamism of the elements.

Packaging Design

The box design represents the combination of the four elements. With the calming, brown color, it welcomes the buyer and invites them not only to try all the flavors
but also to become part of the story.