Eva+Avo – heyitsgaaby

Eva + Avo

Ad Campaign | Brochure | Catalog

2024

Client

SpookyCon

Deliveries

Magazine Ad

Instagram Post

Billboard

Brochure

Product Catalog

About Eva + Avo

Eva + Avo is a company that focuses mainly on hair products that are made with secrets learned from family. They use natural ingredients that are healthy and gentle enough for natural and dyed hair. These designs emphasize the importance of the use of natural ingredients and the amazing effects of products made with cultural secrets and love.

Brand Aesthetics

The idea of this project was to emphasize the importance of the use of natural ingredients and the effect of products made with cultural secrets and love. The tone is a combination of the power of family, tradition, and the importance of natural ingredients in the preparation of the products.

PANTONE 357 C

CMYK

RGB

84 40 91 38

33 87 50

#215732

PANTONE 7505 C

CMYK

RGB

40 56 78 25

129 96 64

#816040

PANTONE 580 U

CMYK

RGB

14 4 29 0

226 230 192

#E2E6C0

PANTONE 365 C

CMYK

RGB

26 0 59 0

194 225 137

#C2E189

PANTONE BLACK 6 C

CMYK

RGB

82 71 59 75

16 24 32

#101820

Colors and Typography

The colors were chosen because of their earthy and natural look. The idea was to emphasize the use of natural ingredients and love. For that reason, it was decided to use greens and browns to reflect the nature of the ingredients and that warm, safe look that earthy colors give.

The fonts were chosen because of their legibility, simplicity, and refined look.