Eastern USA Pizza Republic

Restaurant Branding

2024

Client

Deliveries

Logo Design

Stationery Package

Cups Design

Apron Design

Pizza and Chicken Box

Menu Design

Digital Ordering Homepage

Van Design

Outdoor Signage

Eastern USA Pizza Republic

Eastern USA Pizza Republic is a restaurant that makes classical brick oven pizzas. The idea for this project was to create a modern logo yet keep that classical rustic vibe the restaurant is known for.

Logo Design

The main vertical logo was created using a variety of sizes in the text, emphasizing the USA part of the name while also giving the other parts of the name their own unique and visible spaces. It was also decided to add a pizza illustration to add to the classic look the client wanted. There is also a variation of the logo in horizontal, which uses the same colors and similar structure but can be used in other formats.

PANTONE 710 C

CMYK

RGB

6 91 64 0

224 62 82

#E03E52

PANTONE 11-0907 TCX

CMYK

RGB

5 11 18 0

240 223 204

#F0DFCC

PANTONE 19-4052 TPG

CMYK

RGB

89 72 19 4

52 85 139

#34558B

PANTONE BLACK 6 C

CMYK

RGB

82 71 59 75

16 24 32

#101820

Colors and Typography

The clients requested two specific colors to be used in their brand identity: red and blue. These colors, in an unsaturated form, represent the colors of the US flag, an important element of their name, and also represent the very classic look that they were looking for. Black and beige were also added to help balance the red and blue.

The fonts that were chosen represent the desired balance between modern and classic. Social Gothic is a very unique font that has a rough texture, and Futura represents the modern and minimalistic look that the client wanted.

Stationery Package

The stationery package consists of a letterhead, a business card, and an envelope. All of these elements have a harmonious look by sharing similar structures, colors, and patterns.

The letterhead makes use of the beige color as the background; this neutral color gave us the opportunity to use the full-color logo and to add a red bar at the bottom to include, separate, and emphasize important information like the address and phone number. It was also decided to use the horizontal logo to leave more space for the contents of the letter.

The business card was created using red and beige as background colors. This use of different colors on the two sides of the card helps create a distinction between the two sides and makes the overall look more dynamic. For this card, it was decided to use both the main and horizontal logos.

The envelope also uses different colors for the background, but in order to make the back part more interesting, it was decided to use the brand pattern for the flap and use the full-color logo.