SpookyCon

Convention | Event

2024

Client

SpookyCon

Deliveries

Logo

Event Invitation

Badge and Lanyard

Attendee Swag Bag

Two Environmental Design Elements

One Outdoor Advertisement

About SpookyCon

This convention is all about celebrating the spooky world. It would bring together fans of horror movies, TV shows, and video games, but with a twist. It is not just about the scares; it is also about the eerie, quirky, and even whimsical vibes that many fans of the genre love.

It is a mix between intense horror and the much more light spookiness. The event will offer something for every level of horror lover.

Event Aesthetics

The desired vibe for this event was a mix between spooky and scary. The balance between those concepts was achieved by including elements that represent the different levels of horror, like pumpkins and ghosts, and changing their colors and expressions depending on the desired level of spookiness. This was also achieved by using a mix of dark, light, and vibrant colors.

PANTONE 262 C

CMYK

RGB

68 91 40 35

81 40 79

#51284f

PANTONE 7569 C

CMYK

RGB

14 52 100 1

215 36 37

#D78825

PANTONE 360 C

CMYK

RGB

61 0 95 0

108 194 74

#6CC24A

PANTONE 12-0715 TCX

CMYK

RGB

5 9 37 0

243 224 172

#F3E0AC

PANTONE 7583 C

CMYK

RGB

18 71 97 5

196 98 45

#C4622D

PANTONE 7741 C

CMYK

RGB

77 25 100 9

68 136 62

#44883E

PANTONE 714 C

CMYK

RGB

0 39 67 0

253 170 99

#FDAA63

Colors and Typography

Because of the dynamic nature of the event, it was decided to use a diverse array of warm, saturated, and unsaturated colors. The main three colors, Zest, Loulou, and Apple green, represent the classic spooky Halloween vibes that everyone loves, and the rest of the colors serve as shadows and highlights of the main colors.

Pirata One is used for the main headlines, the Sharik Sans family is used for the body text, and BC Novatica CYR Bold is used for some headlines in which visibility is key